https://drlongnecker.com/tags/fintech/Recent content in Fintech on David R. Longnecker - Converting Coffee to CodeHugoen-usWed, 15 Apr 2026 09:00:00 -0600https://drlongnecker.com/blog/2026/04/first-impressions-app-onboarding-product-trust/Wed, 15 Apr 2026 09:00:00 -0600https://drlongnecker.com/blog/2026/04/first-impressions-app-onboarding-product-trust/<p>I spent nearly an hour trying to log into a banking app last week. My bank of almost 25 years had redesigned their app and web presence into a &ldquo;mobile first&rdquo; experience.</p> <p>Mind you, I wasn&rsquo;t a new customer trying to open an account. I was just trying log in to an account I already had. Somewhere between the third verification code that expired and the password reset that required me to confirm my identity through a method I hadn&rsquo;t set up yet, I started wondering whether I wanted to stay with this bank at all. I rely 100% on their technology tools because I&rsquo;m thousands of miles away from the nearest branch&ndash;their app is my lifeline to paying my bills.</p>