product design

Delivering Delight in 15 Seconds

How enterprise software can deliver consumer-grade experiences in a blink

8 minute read

A decade ago, I challenged development teams to create “joy in 15 seconds.” Back then, it was revolutionary to expect enterprise software to deliver immediate satisfaction. Today, it’s table stakes. The modern user—conditioned by TikTok’s instant dopamine hits and Amazon’s one-click purchases—demands even faster gratification from every digital experience, including workplace tools.