Ever notice how the most powerful question in product management is also the favorite of three-year-olds, philosophy professors, and 90s boy bands?

In the rush to add new features and capabilities, product teams often overlook a fundamental truth: how you build and deliver is as important as what you build and deliver.

The era of “move fast and break things” is giving way to a more thoughtful approach to technology development—particularly when it comes to artificial intelligence. As AI systems become integrated into the critical aspects of our lives, the ethical implications of these technologies can no longer be treated as an afterthought or relegated to a long-forgotten compliance checklist.