In technology and business, project and product management are two significant but often confused roles. Although the term “PM” can refer to either function, the goals behind both reflect drastically distinct ways to generate value - with significant effects on the performance of your company.

Platform engineering has emerged as a critical component of modern product management strategy. As Gartner predicts, “by 2026, about 80% of software engineering organizations will establish platform teams as internal providers of reusable services, components, and tools for application delivery.” This shift represents a fundamental change in how product teams approach development and delivery.