Over the last twenty years, the analytics landscape has evolved dramatically but one fundamental truth remains: organizations still struggle to translate data into meaningful action. In today’s AI-augmented environment, the challenge isn’t accessing data-—it’s determining which insights actually matter and how to implement them effectively within your organization.

According to a 2024 McKinsey survey on business innovation, 78% of executives acknowledge their organizations spend more time managing existing problems than creating new solutions. The same study found that companies prioritizing creation over management experienced 3.2× the growth rate of their protection-focused peers.