We’ve all seen it—-companies rushing to slap “AI-powered” on their marketing materials while implementing little more than basic automation or, worse, glorified if/then statements. The current marketplace is brimming with products that tout AI capabilities but deliver minimal value beyond the initial novelty.

The era of “move fast and break things” is giving way to a more thoughtful approach to technology development—particularly when it comes to artificial intelligence. As AI systems become integrated into the critical aspects of our lives, the ethical implications of these technologies can no longer be treated as an afterthought or relegated to a long-forgotten compliance checklist.