As we run screaming into the new year, it’s the time of year that most companies are double-checking their roadmaps: comparing it to last year’s Q4 data, seeing what worked and what didn’t, and adjusting course accordingly (see my article about pivots vs. features).
Looking to optimize your development pipeline? Having as much information as possible before you start developing could save you an entire iteration. Whether it’s product development, sales, or marketing, a bit of research will go a long way to ensuring project success.
Is your product minimum AND viable? Let’s take a moment and dig into how functionality affects customer perception.