product-management

Crafting an Analytics Strategy That Actually Delivers Value

Moving beyond data collection to actionable intelligence.

David R. Longnecker

11 minute read

Over the last twenty years, the analytics landscape has evolved dramatically but one fundamental truth remains: organizations still struggle to translate data into meaningful action. In today’s AI-augmented environment, the challenge isn’t accessing data-—it’s determining which insights actually matter and how to implement them effectively within your organization.

Project vs. Product: Is Your Org Holding You Back?

Do you have the right 'PM' for the job?

David R. Longnecker

5 minute read

In technology and business, project and product management are two significant but often confused roles. Although the term “PM” can refer to either function, the goals behind both reflect drastically distinct ways to generate value - with significant effects on the performance of your company.

Creating Solutions vs. Managing Problems

Success requires overcoming our natural tendency to protect what we have to focus on creating more of what we seek.

David R. Longnecker

6 minute read

According to a 2024 McKinsey survey on business innovation, 78% of executives acknowledge their organizations spend more time managing existing problems than creating new solutions. The same study found that companies prioritizing creation over management experienced 3.2× the growth rate of their protection-focused peers.

Rise of Platform Engineering in Product Management

How Internal Developer Platforms Are Transforming Product Teams. Modern product teams are leveraging platform engineering to boost productivity.

David R. Longnecker

3 minute read

Platform engineering has emerged as a critical component of modern product management strategy. As Gartner predicts, “by 2026, about 80% of software engineering organizations will establish platform teams as internal providers of reusable services, components, and tools for application delivery.” This shift represents a fundamental change in how product teams approach development and delivery.

Coaching High Performing Product Teams: Skills and Career Growth

Part 1 of an extended series focused on skill development and career growth in high-performing teams.

David R. Longnecker

7 minute read

The past ten years or so, be it in an official capacity or consulting, I’ve worked with various organizations to coach and lead high-performing teams. While I’ve spent most of my career in the technical space, I’ve had the privilege and honor to work with and help lead some amazing digital product teams the past three years.

6 minute read

Over the past several years, my career and learning path has dove deeper into leadership strategy and product marketing. As with many organizations, the excitement of machine learning, AI, and rapid prototyping has found a home in our team as we research, learn, test… and then either succeed or fail… then start all over again! I recently had a chance to sit down with product team leads from a few different organizations and talk about ideas, trends, and how teams were keeping up.